The Doctors Night Guard Instructional Video
2014
http://www.doctorsnightguard.com/

Prestige Brands, owners of The Doctors Night Guard, tasked us with making a fun, instructional video for online use, educating consumers on how to properly prep and use their product. Proper usage had been identified as an issue within the products user base, and the website was typically the first place they turned.

It needed to have a friendly and playful tone, something that did not come off as medical or sterile, as we did not want to intimidate users. We also wanted to boil it down to the simplest possible explanation.

Roles in this project:

• Producer
• Client management
• Animation Direction