Batman: Arkham Shadow Display Media
2024
I recently had the honor of working on the release media campaign for Batman: Arkham Shadow, voted best VR/AR game of 2024 by The Game Awards. This campaign was to promote the unparalleled gameplay and immersive storytelling in this latest game in the lauded Arkham series.
The team I was working with had to port the key art and messaging to a huge number of traditional and digital executions, across a vast number of different form factors and dimensions. From OOH executions looking for the most impact they could muster in a single frame, to bespoke site takeovers on some of the top gaming sites, we were able to translate the games atmosphere and messaging to be resonant across all of our media platforms, leading to a hugely successful campaign that did justice to the franchise.
Managing a full service creative effort, I provided Project Management, Retouching, Layouts, Production, and Client services. The timelines were tight and throughout the night to service my clients time zone, and I was able to see the work though to a successful launch and more.
Roles in this project:
- Project Management
- Client Services
- Design
- Creative Production
- Media Management
- Trafficking
Media:
